Why Self-Build Websites Don’t Work In The Long Run

Why self-built websites don't work.

Written by: Patrick Horan

Topic: Web Design

We have had so many calls from people who decided to go the ‘self-build’ route and use one of the numerous website builders on the market, to build their own website, thinking it was a quick and easy option, only for them to learn the hard way that this is not the case. If they had come to us first, we could have saved them time and money, amongst other factors. Why not learn from their mistakes and read through our list of reasons why you should leave the website build to the professionals: Remember: you get what you pay for. While you may believe that you are saving time and money now, in the long run, it will take so much of both to fix the problems that needn’t have occurred in the first place.

Expense

While at first glance, it may appear cheaper to purchase a self-build, what you get will be very basic, with the company billing you for the slightest upgrade. This is how “self-builds” work – charging you for the essential frame and then more expense will occur every time you want to make it look more professional, such as plug-ins, etc.

Aesthetics

No matter how hard you try, your web self-build isn’t going to have that expert finish, which is essential for your business to be a credible company. It will look like thousands of other websites out there, also built on the same generic frame as yours, which won’t give you any edge on the competition or inspire confidence in customers.

Speed

While it’s tempting to think that you can have a website in less than 24 hours, a quality website that properly reflects your company and what it represents, can take weeks and even months. Features have to be tested and ensured that they will enhance your business. Think of all the people that go into making up a film, when you read the credits, such as the set designers, the make-up artists, etc. You don’t see them, because they are part of the framework that goes to making the movie a streamlined success. Your site needs the same “invisibility” and it won’t occur overnight but through trial and error.

SEO

When you create a self-build, you may lack the ability to have decent Search Engine Optimisation, which is how customers will find you online. It takes an actual professional to understand how to use and enhance SEO, which again is why you need the experts. Otherwise, your website will fade into the online background and your customers won’t actually be able to find you when they do an online search. You may find yourself on page ten, lagging way behind your competitors with decent websites.

Back-up

If you self-build, you won’t find yourself with any support, when things will inevitably go wrong, or even to ask a basic question. Time is money and you may find yourself spending hours trying to find answers on the internet, or hanging around on the phone to a call- agency, waiting hours and being billed a lot of money. There will be no personal touch that you will get when you call on the experts, who will answer any question you have, no matter how trivial. Your website designer will give you the full range of their expertise and knowledge, providing you with a high-quality product that will attract potential customers and will ultimately pay for itself through increased revenue.

To learn more about how professional web designers can help you, call us today on Freephone 0800 368 94 94, to discuss your needs and we will provide you with a personalised plan and a no-obligation competitive quote.