Website Terminology and What They Mean

Website terminology image.

Written by: Maria Horan

Topic: Web Design

It’s easy to get confused by the website terminology that web designers and developers use when working on your project. Here are some of the main phrases that you will hear when dealing with Bombinate Web Design:

1. Mobile first

Over 50% of global website traffic now comes from mobile phones, so this means designing a mobile-friendly version of your website. The web content needs to be developed with mobiles in mind so that it is easily accessible and downloads quickly for users on the go.

2. Responsive Web Design

Responsive” means that the content will adapt to whatever screen size your website is being viewed on. The ideal is a website that is both mobile-friendly and responsive and is accessible on all screen sizes and devices. Images should also be responsive and need to be able to scale properly to fit any browser size.

3. User Experience

Also called UX, this ensures that those who visit your website will find it easy to access content relevant to them, while ideally having a meaningful and enjoyable experience. Navigating the site should be simple and intuitive with plain directions and a clear outcome for the user.

4. Accessibility

This ensures that users with additional needs can access your website more easily. It should present information through various sensory channels, such as using sound and sight, and should allow for other means of exploring the site and interactivity such as keyboard-based control and voice-based navigation.

5. Landing page

This is a standalone page that is designed with a specific goal in mind such as providing a targeted platform for converting higher percentages of visitors into leads. It’s different from the homepage in that it brings the visitor to a specific page that directs them to an action such as entering a sales funnel or a “call to action”.

6. CTA

Known as “Call To Action”, this is a particular piece of text or image that encourages the user to take a specific action, such as signing up for a newsletter or making a purchase. They’re often placed in a specific position such as on a landing page to help direct visitors and increase conversions.

7. Style guide

These are a set of guidelines that should include details about the design of each section of the website such as graphics, logos, fonts and colours and allows greater control over the look and feel of the site. Having a style guide will help ensure that you have consistency across your website, even if different designers and developers are all working on it.

Takeaways: don’t be intimidated by the jargon used by designers and developers, as it’s used to create your website to the best standard possible. If in doubt, let one of us know and we’ll break it down for you. After all, it’s your website and so it’s important that you understand how it’s being constructed and why.