The Importance of Responsive Web Design (RWD)

Importance of Responsive Web Design (RWD)

Written by: Patrick Horan

Topic: Web Design

What is Responsive Web Design?

Responsive Web Design (RWD) is the process by which a website is created to allow users to view it across a wide variety of media devices. These range from desktop computers to mobile phones. The design process consists of programming using HTML5, CSS3 technologies and media queries which in turn create the adaptable layouts.

Responsive Design Versus Mobile Sites

To have two separate websites, a desktop and a mobile one, means managing two SEO campaigns. Having the one site to look after is a lot easier than having to manage two sites and two SEO campaigns. This is the advantage responsive sites have over separate mobile sites. The SEO strategy that can be implemented for mobile specific sites can be done in a responsive site but not the other way around.

Benefits of Responsive Web Design

  • SEO: Responsive sites are easier and more efficient for Google to index and organise content as opposed to a separate mobile site which requires it to index multiple versions of same site.
  • Cost Effective: Saves money on purchasing one site and SEO campaign instead of two of each.
  • Efficient: Uses less business resources on one site and campaign saving valuable time.
  • Market Growth: As mobile phones and tablets gain rapid growth against desktops, sites will be viewed by more people on their respective devices. This will lead to higher visibility in the marketplace and more growth.

What can you do to get responsive?

If you own a website that’s not adaptable to more than one device and not easy to update content, then going for a content management system (CMS) would be the smartest choice. With a CMS you get a secure, modern-looking website that is responsive where you can update your content at anytime. This gives you more power over updating your site which will improve your visibility on Google in terms of ranking. The weapon of choice for a CMS would be WordPress as it’s the most widely used and supported system on the Internet.