SEO & Google RankImprove your SEO today & make sure you're found on Google search
Google Search Results
Websites need to be found to succeed and Google Search is the bread and butter that makes that happen for many businesses. People want information, a service or product and like most of us the first port of call is an online search to find what we need. SEO is the science behind making that happen.
Consider this: how often do you search beyond the first 2 or 3 pages on Google? This has a lot of implications for your website and this is where SEO comes into its own.
What is SEO?
SEO is the popular industry name for Search Engine Optimisation. It encompasses a range of techniques that help a website achieve a higher page rank in a Google Search.
Getting to the first page of Google doesn’t just happen, it requires a number of factors working well together to meet Google’s strict criteria as to what deserves that coveted place on the first page of a search.
SEO is a business investment not a cost
Higher ROI on your marketing
Boosts brand awareness & customer loyalty
How Does Google Decide Page Rank?
Google operates a highly advanced algorithm to assess websites for suitability and placement in in SERPS (Search Engine Results Pages). It analyses numerous elements of the website, in a split-second, and gives a result based on what could be best described, as a weighted basket.
Factors in Google Rank
It is important that website owners approach SEO in methodical and consistent manner and this is where a digital marketing strategy can be invaluable.
A digital strategy will analysis and plan for a number of aspects taken into to consideration by Google. An example of some of the things Google evaluates include…
- Originality of content and punish for lack of it.
- Relevance of subject.
- The quality of the websites coding and the inclusion of certain important files.
- Page speed.
- The quality and integrity of backlinks from other websites.
- Keyword structure.
We can help ensure you get the fundamentals right and improve your placement in in search results by employing a couple of proven methods.