Why do I need Responsive Web Design?

Why do I need Responsive Web Design

Written by: Patrick Horan

Topic: Web Design

What is Responsive Web Design?

Responsive Web Design (RWD for short) is when a website’s content ‘responds’ or adapts to the screen size that the user is on, regardless of the device. The screen automatically scales to size for the user and avoids the need to resize, scroll or zoom. This allows the user to have a better experience on your website.

Advantages of RWD

Works across all devices

Responsive design will enhance a user’s experience by delivering the page that best suits their device, regardless of whether a user is on a mobile, desktop or iPad. If this isn’t done properly, it means that the user won’t see the content or images properly and it won’t load correctly, negatively affecting their user experience.

User Experience (UX)

The most important part of your web design, a properly responsive website loads quickly and helps avoid a ‘bounce’ rate, while helping to increase conversion rates. Studies show that if the UX isn’t good and if the website doesn’t load quickly, the visitor will leave that site and search for competitors instead. If a website is ‘mobile friendly’ only, the user will have to pinch and zoom to get the best experience.

Ranking factors in Google

Responsive web design is vital in mobile phone and tablet usage which now account for 56.74{15c3b507227bb1d5784342802bcb98d63091f51c9d477ddf9f0f49bae8f43cf8} of online searches. Ofcom reports that 70{15c3b507227bb1d5784342802bcb98d63091f51c9d477ddf9f0f49bae8f43cf8} of adults now use a smartphone. Google has recently started using ‘mobile friendliness’ as part of its ranking criteria and has started to roll out ‘mobile first indexing’, meaning that web ranking will eventually be based on how good a mobile phone user’s experience is.

Helps SEO

You’ll only have one website to maintain, which will be more cost-effective and will help push up your SEO (search engine optimisation) ranking. It also avoids having duplicate content, as caused by having a mobile website, which negatively affects Google ranking. It’s also easier to share on social media which will boost SEO.

Your business as authority

When your website is properly responsive, this helps you establish your business as an authority in your field of expertise. 57{15c3b507227bb1d5784342802bcb98d63091f51c9d477ddf9f0f49bae8f43cf8} of internet users say that they won’t recommend a website that provides a poor experience or is badly designed. A properly built website is essential for visitors to value your business, convert to paying customers and recommend your service to others.

And Bombinate Web Design?

We love building unique, clean WordPress websites that look great on all screen sizes and devices, mobile phone and tablets.

How we apply RWD to our websites

All our websites are fully responsive, work across all devices, with excellent user experience. We build a strategy that will help establish you as an authority in your field, which in turn will boost your Google rating and enhance your SEO.

Need a responsive design?

If you have any questions about responsive design or are wondering if your current website is reponsive for mobile then talk to one of our friendly team and we will be happy to help.