Responsive Web Design Remains an Important Business Asset

Responsive Web Design Remains an Important Business Asset.

Written by: Patrick Horan

Topic: Web Design

Responsive Web Design remains an important business asset. A quick browse online will show that many businesses still haven’t adopted this vital tool. There is simply no point in having a beautiful landing page that looks great on a PC but won’t open properly on a mobile device. With at least 56% of web traffic being driven from mobile devices, it’s not a moment too soon to ensure that your website is completely responsive to online traffic.

Having discussed RWD in previous articles, we won’t dig in too deep on this occasion but suffice to say that it’s really important to bring customers directly to your website as efficiently as possible. However, here is a little recap.

Important elements in RWD

Simply put, it’s user-friendly and suits all audiences. And with a range of ever-expanding devices at hand, it’s becoming more important than ever to ensure that everyone has the best possible experience when viewing your website.  Here are three important elements to consider:

Fluid Grids

This one is being increasingly favoured by designers due to its flexibility on all devices. Put simply, devices are getting smaller, so fluid grids work with this in mind, allowing the design to be adjusted to larger devices, which works more easily in this direction rather than from large-to-small.

Flexible images

Essential to any website, these need to be adjustable to the screen and not overlap over the edges / text, etc. It’s possible to create images that instantly expand and contract to the screen size, keeping the viewer experience as enjoyable as possible and preventing distractions (and frustration) with a bulky and bad-fitting screen image.

Media Queries

This is a CSS3 technique, which is short for Cascading Style Sheet. It allows designers to work on web content separately from design and helps them to define how the design should look. Along with HTML, which provides the framework of the page, CSS is essential for the visual design of the page. CSS3 is the same as CSS but with extra modules, which allows greater flexibility for changing details.

Today’s Takeaway:

If you haven’t already incorporated RWD into your website, now is the time to do it. There is plenty of advice available online via Google, to advise and direct you. Once you start using it, you won’t regret it, as it will help improve your online visibility and bring new potential clients to your web. Once they get interested, it’s up to you to keep them there, through interesting and relevant content.