What is SEO and Why do you Need it?
Basically speaking, SEO stands for Search Engine Optimisation. If you have really good SEO, customers will see your website online and come looking to you for the product / service you provide. If you have a low SEO, you might as well not have a website at all, because you won’t be visible when prospective customers search for you online. And ‘unique’ content is vital for good SEO.
Over the next few weeks, I will be giving tips on how to maximise your SEO rating to bring as much traffic as possible to your website. Today I am going to focus on getting content right for Google.
Great content is the first step to a high SEO. This means that your web content must be original, with no ‘copying and pasting’ whatsoever. If Google spots a site lacking original content, it will ‘sandbox’ you, which basically means that you may be removed from Google Search. It’s very difficult to get reinstated once this happens to your website.
The Benefits of Original Content
Google ‘rewards’ original content and punishes duplicate content. If you ‘copy’ content from other websites, your website won’t do anywhere near as well as it should. It’s tempting to do it, but it’s worth the time and effort to get this right.
So What Can You Do Today?
So how do you ensure that your content is original?
Spend time working on writing the best possible articles, that your customers will really want to read. When you have written your articles with original content, the next step is to double-check the material and ensure that it is original. There are lots of free online plagiarism testers. All you need to do is copy and paste your unique content into the box, fill in the required code and press the test button. Really, you want to come out with 100% original content.
The Plagiarism Checker will direct to a phrase that is unoriginal, so that you can revise it make it original. Here’s one that we really like from Small SEO Tools.
And you don’t get that result? Go online and avail of the many online thesauri and search for more original words, so that no-one else will have the same content as you.
Today’s SEO Takeaway
Unique content is key to your website’s success. So set aside some time to follow these tips above to check through the content on your website or employ the services of an SEO agency. It takes a little bit of time but original content will set your business apart from your competitors and makes for a better reading reading experience for your visitors.