Focus Fitness Responsive Site Launch

Focus Fitness Responsive Website

Written by: Patrick Horan

Here at Bombinate Web Design, we are very proud to announce the launch of our client Focus Fitness’ new responsive website. Already well established as one of Dublin’s leading fitness gyms, Focus Fitness approached us, looking for a complete company rebrand including logo, business & digital strategy advice, to go with a fully responsive web design.

The Challenges of the Project

Focus Fitness was already established and had an image well known to its existing client base, so they needed a rebrand that was in keeping with their existing market identity but also one that could see new adopters of the refreshed brand.

The site needed to be very clean and easy to manage. Their old site was html based and required some knowledge of html and css to update.

It needed to meet the latest industry standards, be responsive and be future proof so that it didn’t need to be replaced again in a few months.

Here’s how we helped out

  • We spent some time talking to the client and getting a feel for their existing client’s needs and also their intended target market.
  • We analysed what people liked about the old site and the existing image and took these elements and developed them for emphasis. We took the successful parts of their old image and colour scheme and did a colour palette to see what people identified with and came up with a warm, friendlier yet professional canvas.
  • They needed an affordable, easy to use, while powerful Content Management System (CMS), so we designed the website around the WordPress platform.
  • The WordPress platform also meant the site was future-proof and easily updated at low cost, should the need ever arise.
  • Throughout the whole process we discussed business & strategy strategy and incorporated a social media plan, which included a regular newsletter.

Responsive Web Design

Focus Fitness needed a website that looked good on all devices, desktop, tablet and smartphone, so we used Responsive Design techniques.

What Focus Fitness had to say about our work

“From the very first meeting with Pat and Paul from Bombinate, they were extremely professional and a pleasure to work with.

Their expertise and advice is second to none.
Since the launch of our website we have seen a great increase in business and interest in our services. I have no doubt Bombinate will go from strength to strength.

They have built a business based on expert knowledge, flawless customer service, value for money and integrity. Highly recommended.”

Take a look at the LIVE WEBSITE

Focus Fitness Personal Training Responsive Web Design