7 Practical Tips To Help Your Business During COVID-19

Image of alarm clock and flowers growing from coins

Written by: Maria Horan

Topic: Strategy

Right now, many small to medium businesses are worried about what’s going to happen and the truth is, no-one knows. We are living in unprecedented times. In the meantime, there are positive steps that all businesses can take.

Here are seven tips from Bombinate Web Design that we believe can help you manage your business during COVID-19.

1. Communication is the key.

Both employees and clients need information on what your company is doing to manage the situation. Reassure your clients about what you’re doing to ensure that your business will continue as well as possible to serve them. Give your employees information on COVID-19 in as many ways as possible: videos, infographics, posters on walls. And don’t forget to thank them all for everything that they continue to do to support and keep your company going – remember, this is a very worrying time for employees too and their support will be very important in your business during the recovery period after the crisis.

2. Stay Informed

It is vital that business owners and management stay up-to-date with what is going on at Governmental level. Check in each day on official Government websites to see what assistance, benefits and support are being made available for businesses and employees. Ensure that your source of information is from an official and reliable source. In the UK, you can find regular updates on gov.uk, HMRC and the NHS.

3. Social distancing

Where staff continue to be office-based, everyone needs to be protected. This means encouraging and supporting a change in business culture. To help employees and visitors maintain high levels of hygiene, wall-mounted sanitising hand gel dispensers and boxes of tissues would be useful additions around the office.  Where possible, re-arrange desks to maximise the space between staff by at least 6 feet / 1.8 metres, as recommended. Get a pro-active cleaning regime in place with cleaning agents and disinfectants being used to the sterilise the work area. Encourage customers to contact the office via phone or email instead of visiting.

4. Work from home, where possible

A lot of companies are now allowing their staff to do this. There are lots of tools to keep everyone in touch, such as instant messaging, Cloud storage to allow the team to share work, and time trackers such as the “focus booster” app to keep an eye on productivity. Set up a remote work policy to ensure that everyone is online or available, what communication to use and what output is expected from everyone. Keep in mind that where staff aren’t used to working online, you’ll need to allow for a period of adjustment and provide support for those struggling to make the transition.

5. Get your business online

Every cloud has a silver lining. Now is a great opportunity for businesses to re-evaluate how they carry out business and to think outside the box, to ensure business productivity. This won’t work for every business but many are making the transition. Many gyms and yoga studios have started to offer classes online. Some hairdressers are offering video call consultations and are delivering customised hair colouring kits. Conferences can be held online now via Skype and Zoom, where everyone can see each other’s facial expressions and react to each other in real-time. Video conference software normally includes screen-sharing and recording, which will help enhance the meeting and make it as real as possible.

6. Grow Your Skill Base

If your business has had to close its doors and staff can’t necessarily work from home, put training in place to help them learn new skills. There are countless online courses that provide excellent video training, such as Udemy, that offers business accounts for teams. Talk to your staff and find out what new skills they would like to acquire and find them a course. Helping your employees to up-skill will boost staff morale and help the business as a whole during the recovery phase. 

7. Deal with your in-house admin

Now is also a good time to sort out your business “housekeeping”. No time to write new blogs to improve your SEO and bring new clients to the business? Take the opportunity to clean up old files, delete out-of-date content, increase your evergreen content. Do some research for future podcasts and webinars and catch up on your reading on business strategies and how to improve them.